Marquet Lab

Autonomous University of Barcelona

Este (ES5) · Spain

ERC-funded
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ERC Starting Grant · 2023

The active travel backlash paradox: opposition and acceptability determinants of built environment-based sustainable travel interventions

Transport policy is a contentious issue. In recent years, ambitious proposals aiming at reducing car use and creating a more sustainable, equitable, and healthy transportation system have been met with strong opposition movements. However, little is known about the factors and nature of these opposition movements. At the same time, mayors, and elected leaders worldwide, who have pushed for ambitious built environment-based travel demand policies, have later been vindicated by major re-election wins. This would suggest the existence of an “active travel backlash paradox”, one where loud opposition movements might be concealing substantial silent support towards measures that aim to transform…

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