ERC Starting Grant · 2022
The Platformization of Music: Towards a Global Theory
How are streaming and social media platforms changing the working conditions and creative practices of music artists around the world? How can we better understand the transformative impact of “platformization” through the lens of music? Online platforms - from Amazon to YouTube – have been both celebrated and criticized. The COVID-19 pandemic has only further entrenched these platforms in our lives. PlatforMuse takes music as a medium through which to examine the impacts of platformization. It offers the first cross-national analysis of this transformation as understood by music artists. To date, most research into platformization is limited to case studies of particular platforms in…
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