ERC Starting Grant · 2018
Information Sampling in Multiattribute Choice
Do we prefer a small flat with a short commute or a large house with a long commute? Many real-life decisions require combining information across different attributes. It has been shown that during such multiattribute decisions people serially attend to (or sample) a subset of the available information. The way this process takes place largely influences the final choice: for example, if the “commute” attribute is considered for longer, then the small flat will tend to appear better. Up to date, information sampling has been studied within the social sciences using eye-tracking techniques. However, in the context of choice tasks, the way eye fixations influence the upcoming choice is not…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.