ERC Consolidator Grant · 2024
The Dynamics of Attribute Weighting in Multiattribute Choice
How much flavour do we give up in pursuit of a healthier choice, and how many extra minutes of commute do we sacrifice in fostering a more sustainable future? Daily decisions involve navigating multiattribute tradeoffs by assigning weights to different attributes. Understanding the mechanisms underlying attribute weighting is key to explaining and predicting choice behaviour. However, these mechanisms are poorly understood. Past research has examined how people adjust attribute weights in response to shifts in goals or in the context. Beyond induced shifts, it is unknown whether attribute weights maintain stability in stationary contexts, from one decision to the next. My central hypothesis…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.