Wojcieszak Lab

University of Amsterdam

West-Nederland (NL3) · Netherlands

ERC-funded
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ERC Starting Grant · 2017

Citizens exposed to dissimilar views in the media: investigating backfire effects

In Europe, understanding and respect for those who hold different opinions are needed more than ever. In this context, exposure to dissimilar content in the media is crucial because encountering views that challenge one’s beliefs is hoped to foster tolerance. More and more scholars are interested in media diversity and more and more policymakers encourage citizens to see dissimilar views in the media. However, exposure to difference can also do harm, increasing conflict among citizens with different opinions (backfire effects). Despite these dangers, we lack a comprehensive model that explains when and why exposure to dissimilar views amplifies or attenuates hostilities. What encourages…

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