Shehata Lab

University of Gothenburg

Södra Sverige (SE2) · Sweden

ERC-funded
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Research focus

ERC Starting Grant · 2018

Varieties of Media Effects

The overall objective of VARME is to determine the long-term effects of the news media on citizens’ beliefs about societal problems. Theoretically and empirically, the program challenges the prevailing Short-term Media Effects Paradigm that characterizes most research on media effects. In doing so, the program uncovers a variety of important long-term media effects largely ignored in previous research. These include how beliefs about societal problems are initially formed (RQ1), how beliefs are maintained and reinforced (RQ2), as well as under what conditions they change both temporarily and more permanently (RQ3). The ambitious objective of VARME is achieved by three complementary…

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