Thomaes Lab

Utrecht University

West-Nederland (NL3) · Netherlands

ERC-funded
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ERC Consolidator Grant · 2019

Understanding and Unleashing Adolescents' Eco-Friendly Behavior

The world faces an unprecedented environmental crisis, and human activity is its root cause. This poses a call to action for psychology and the social sciences more broadly. GREENTEENS proposes that our adolescents—a segment of the population whose collective behavior will shape the future of the planet—can play a vital role in creating a more sustainable world. Adolescents, however, are “closet idealists”: As a group, they care about the environment but often fail to act on their concerns. The aim of the proposed research is to develop a new approach to understanding and promoting adolescents’ eco-friendly behavior. It will generate new understanding of what keeps adolescents from engaging…

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