ERC Starting Grant · 2019
MIMIc will develop and establish a new theoretical perspective that will fundamentally redirect the current research on idealised representations of life in mass and social media and their effects on (adolescent) audiences. MIMIc combines insights from cultural sociology, media theory, and developmental psychology to define the effects of ‘malleable ideals’ in media. Malleable ideals are idealised representations of different achievements and are characterised by the malleability that surrounds these achievements; they approach ideals from a utilitarian, individualistic discourse that links personal responsibility and dedication with both the failure and success of achievements. By focusing…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.