ERC Starting Grant · 2020
Hunting for Voters: The Impact of Data-Driven Campaigning on Democracy
Data-driven political campaigns are on the rise. Concerns have been voiced that practices like online political microtargeting techniques are harmful for democracy. These concerns grew after the unexpected outcome of the US presidential elections in 2016, the Brexit vote in the UK, and several recent elections in Europe. However, it is unclear if data-driven campaigns using online microtargeting techniques are an actual threat to democracy. The project will focus on the consequences of data-driven targeting and digital persuasion. In light of ongoing political and societal turmoil, investigating how citizens may be persuaded in a changing media landscape has never been of more importance.…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.