ERC Consolidator Grant · 2023
The Pursuit of Wellness in Southeast Asia: New Encounters and Inequalities in an Emerging Industry
WELL-ASIA studies the commercialization of wellbeing as ‘wellness’ in twenty-first century Southeast Asia, a region with one of the fastest growing wellness industries in the world. People from within and beyond Asia are travelling more than ever before in search of yoga, meditation and spa retreats, detoxifying diets, anti-ageing therapies, and emotionally-healing experiences. This growing interest in wellness takes shape in the context of increasing anxiety, longevity in a rapidly ageing world, and a growing global middle-class. WELL-ASIA examines the people and places involved in producing, sustaining, and contesting the idea of wellness in contemporary Asia. The project asks: What…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.