ERC Consolidator Grant · 2024
KIDFLUENCER will examine the dynamics of the kidfluencer phenomenon to understand its implications for children’s consumer socialization process. Kidfluencers are generation alpha children (born after 2010) that have highly popular profiles (+ 1.000 subscribers) on social media (e.g., Instagram or YouTube) on which they endorse fun and entertaining content, often containing (sponsored) brand endorsements. Past research merely focused on the negative impacts of kidfluencer activities, such as the commercial exploitation of kidfluencers or the deception of kid followers. This project takes an innovative approach by examining whether kidfluencer activities can be considered as pathways for…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.