ERC Consolidator Grant · 2025
The Attribute Frequency Model: Understanding and Mitigating Biases in Social Perception
I introduce the Attribute Frequency Model (AFM), a novel theoretical framework to explain biases in human social perception. The AFM posits that the frequency of observed individuals’ or groups’ attributes influences social perceptions of similarity, (in-)equality, and valence. Rare attributes amplify perceived differences, inequalities, and negativity among social groups, while frequent attributes emphasize similarities, equality, and positivity. The model assumes that humans lack the meta-cognitive capacity to account for attribute frequency during the formation of attitudes, judgments, and stereotypes. It predicts several biases in social perception that I will test empirically. People…
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