ERC Starting Grant · 2025
Entrepreneurial Organizing in the Platform Society
Digital platforms increasingly integrate financial transactions into social interactions, facilitating new ways of coming together and creating value. PAY4PLAY sets out to develop a new theory of organizing that grapples with the intersection of sociotechnical systems and socioeconomic relations that characterizes public life in the platform society. I focus on creator communities, defined as primarily platform-based associations formed around media personas with (1) hierarchal structures, (2) monetized interactions, and (3) asymmetrical relationships. I approach the project’s overarching question—How do people form communities around media personas and with what consequences?—from three…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.