ERC Consolidator Grant · 2018
Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts
Responding to climate change requires profound changes to individual behaviour. However, much of our behaviour is habitual, which is resistant to change. Habits are cued by stable contexts (i.e., same time, place and/or social group), so when these change, habits are disrupted, providing an opportunity to intervene to foster pro-environmental behaviour. ‘Moments of change’ are when individual life circumstances shift within a short time frame, and include biographical and exogenous changes (e.g., becoming a parent, travel disruption). The relationship between moments of change and environmental impact is complex, with heterogeneity between individuals, cultures and behaviours. The aim of…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.