ERC Starting Grant · 2019
Experimenting with Circular Service Business Models
With increasing pressures on resources and the climate it is clear that a new business paradigm is needed. The Circular Economy has been heralded as a driver for sustainability and competitiveness. In contrast to the current linear economy, materials are kept at their highest utility at all times. Despite great policy, business and academic interest, knowledge on how to move to a Circular Economy is lacking. CIRCULAR X addresses a new and urgent issue in sustainability research: experimentation with circular service business models (CSBMs). Examples include companies shifting from selling to leasing products and introducing lifelong warrantees to extend product lifetimes. CSBMs are far from…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.