ERC Advanced Grant · 2018
Economic Consequences of Restrictions on the Usage of Cookies
Cookies (or “HTTP cookies”) enable companies to collect and exchange extensive information about users. This information is often used to improve the performance of online advertising, which website publishers rely on in order to finance the “free” content to which their users have become accustomed. Yet, the collection of information leads to a loss of privacy. Accordingly, EU policy makers have put forward initiatives to restrict cookie usage (e.g., General Data Protection Regulation (GDPR), upcoming EU ePrivacy Regulation). So far, there exists very little empirical knowledge on the trade-off between user privacy and the economic value that website publishers, advertisers, and even users…
From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.