Roth Lab

University of Koeln

Nordrhein-Westfalen (DEA) · Germany

ERC-funded
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ERC Starting Grant · 2024

Viral Narratives: The Role of Narratives for Economic Belief Formation

This proposal seeks to study economic narratives. Narratives may both shape expectation formation and influence economic decisions. Using large-scale experiments, this proposal seeks to better understand the drivers of the virality of narratives as well as the mechanisms underlying their persuasive effects. A key feature of this proposal is the combination of qualitative data on economic narratives, as measured in speech recordings, with quantitative data on beliefs and economic behaviors. In Part 1, I seek to study the production and transmission of narratives. In Part 1a, I plan to study which types of narratives about economic phenomena tend to get retold and thereby go viral. The…

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