Goga Lab

Research focus

ERC Starting Grant · 2021

Measuring and Mitigating Risks of AI-driven Information Targeting

We are witnessing a massive shift in the way people consume information. In the past, people had an active role in selecting the news they read. More recently, the information started to appear on people's social media feeds as a byproduct of one's social relations. At present, we see a new shift brought by the emergence of online advertising platforms where third parties can pay ad platforms to show specific information to particular groups of people through paid targeted ads. These targeting technologies are powered by AI-driven algorithms. Using these technologies to promote information, rather than promote products as they have been initially designed for, opens the way for…

From the public funding record at EU CORDIS. Describes the funded project, not the reviews below.