Serrano Lab

University of Zaragoza

Noreste (ES2) · Spain

ERC-funded
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ERC Starting Grant · 2025

Perceptual Realities: Optimizing XR through Perceptually-Informed Experiences

Extended Reality (XR) technologies—including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR)—are rapidly evolving, offering immersive experiences that blend the physical and virtual worlds. While progress has been made in understanding basic perceptual and behavioral processes to create high-quality, engaging content, current perceptual models often oversimplify how users experience these environments. To create truly immersive and effective XR experiences, we need a deeper understanding of how users perceive complex, highly realistic immersive scenarios. Whether to optimize visual fidelity, manage attention, or improve system performance, human perception plays a…

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